Ellesse
Go to Market
Branding
Strategy
BRIEF
Launch Ellesse into the Chinese market and drive success for its soft launch
CHALLENGE
Ellesse was a relatively unknown brand to the Chinese market faced with strong competitors within the market
APPROACH
Drove an EC focused campaign on Tmall, leveraging its tailoring story to drive fashion credibility
RESULTS
Total impression more than 2.6 million, total engagement more than 3000
More than 300% growth on Wechat and Weibo
Consistently hit target KPIs for 4 months
