Private Traffic China’s new marketing craze
Over the years, brands have spent massive amounts of marketing dollars on traditional Chinese EC platforms just to grow the brand, these fees include ads, keyword bidding, traffic etc. With the increasing difficulty and budget required to drive organic growth, "private traffic" helps brands reduce the cost of acquisition and build for more direct ROI.
Rise of B2B Marketing in China: Navigating a Dynamic Landscape
China’s business-to-business (B2B) marketing landscape is expanding rapidly, offering tremendous opportunities for companies looking to grow their presence in the world’s second-largest economy.