An hilarious social campaign

The big yellow Thai text in the center — “มีบ๊วยไม่มีท้อ” literally means: “If you have plums, you won’t be discouraged.”

มีบ๊วย (mii buai) = have plums (the snack in the package).

ไม่มีท้อ (mai mii thó) = won’t be discouraged / won’t give up.

It’s a play on words, because in Thai “บ๊วย” (buai) means plum, while “ท้อ” (thó) means both peach (the fruit) and to feel discouraged. So the phrase is a pun that can also read as:“Have plums, no peaches” or “Have plums, no discouragement.”